EyeballNYC "Comedy Central"
From Mographwiki.net
Contents |
Comedy Central & EyeballNYC
Remixed ID's
NEW YORK, In 2002, design-based production company EyeballNYC and music company Expansion Team created a package of network ID’s for their client, Comedy Central. Pleased with the results of the award-winning package and eager to entice their viewer’s with a sneak peak into the network’s evolving on-air look, in 2004 the network challenged the companies to do it all over again, but with a twist: use the same ID’s. The results are 10 ‘remixed’ ID’s for the network that share the same beginning as the old ID package, but then quickly transition into a completely new creation, warping and twisting the visual and musical elements of the original package.
After opening in the same way as the old ID, each remix takes a dramatic, schizophrenic shift, exploding in a flurry of graffiti tags and spray paint. “We wanted to take a fun, expressive approach to remixing these IDs,” says Limore Shur, creative director of EyeballNYC. “Each transition punches you in the face and says ‘this is where we are now’, with no subtlety about it.” “Working on this project was a natural transition from my days as a graffiti writer,” adds Brian Sensebe, a recent hire at Eyeball and lead designer on the package. “Street art is very spontaneous, it just happens – I wanted to bring that same aesthetic into motion.” Comedy Central’s CD/VP of On-Air Design, Kendrick Reid added, “That's what comedy is: unexpected and spontaneous...it is what defines the Comedy Central brand. This was the perfect way to introduce our new look and will open us up to a whole new visual way of connecting with our viewers”
