Chelsea College of Art and Design

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GRADUATE DIPLOMA MOTION GRAPHICS

Study Mode: Full-time

Course Duration: 1 Year (30 Weeks)

Start Date: October 08

Application: Directly to the College, email [s(dot)davda(at)chelsea(dot)arts(dot)ac(dot)uk ]

Application Deadline: Sept 08

Introduction

The Motion Graphics course at Chelsea encourages designers to participate at the forefront of the activity. Projects offer opportunities for practice in film titles, music promos, TV stings and idents, info-graphics, viral advertising and new online, DVD and mobile-based outputs. The course is aimed at designers who want to be dynamic, creative and critically informed practitioners in this exciting area of graphic design practice.

Who this course is for?

The course is an intensive and fast paced journey through motion graphics processes, taught through a series of short client based projects. We are looking for a diverse range of students who are committed and passionate about developing cutting edge practice in Motion Graphics.

What will I do on the course?

The first unit of the course introduces you to key concepts and processes in Motion Graphics. Workshops offer access to industry standard tools and processes, both digital and analogue.

Participation in live briefs and competitions allow your creative outcomes to be tested within a supportive learning environment. Industry practitioners provide additional support and guidance, in 2007/8 this included talks from Dylan Kendle of Tomato and The Light Surgeons as well as taught sessions from Noah Harris (ex Precursor), Tim Smyllie (Sky, JellyFish), Iain Armstrong (BBC, MTV, VH1), Sara Nesteruk (RCA, BBC) and Kieron Dennis (RCA).

Projects include:

• Storyboarding and Animatics

• Stop Frame Animation,

• Scratch and Drawn on 16mm Film

• Type and Motion

• Linear and non-linear narrative

• Projects for Current TV, Apple iPhone, BBC2 and MTV.

The second unit of the course allows you to explore your personal interests in Motion Graphics through the planning and completion of a negotiated final major project.

Interesting Facts

• The External Advisor to the Course was Shane RJ Walter from onedotzero. (www.onedotzero.com)

• The cohort for the first year of the course 07/08 was made up of students from america, England, Germany, Hungary, Italy, Japan, Poland, South Africa, Spain, Switzerland, and Sweden.

• These students were: Art Directors, Graphic Designers, Illustrators, Artists, Web developers, Film-makers, Interior Designers, Lecturers and Motion Graphics Designers.

• The Course Director, Peter Maloney has been conducting research at the Stanley Kubrick Archive housed at the University of the Arts London and has recently exhibited Motion Graphics work at the Barbican Centre in London.

• In its first year the course won 2 awards, with Luca De Salvia winning a YCN award for the BBC2 Culture Show title design brief and a D&AD in-book award for Lucy Charlewoods response to the MTV virus open brief

Progression and Employability

At the end of the course students will have a portfolio or showreel of work to support Masters level postgraduate study and enhance future employment opportunities. Students will also have the opportunity to screen their work at a showcase event on completion of the course.